Massari (pronounced Ma-Sar-ee) - whose Arabic name literally translated means 'money' - has taken the industry by surprise in Canada. A national indie phenomenon Massari's self-titled album debuted on the Top 40 SoundScan Chart at #29, and #6 on the R&B chart selling out nationwide in its first couple days of release. The lead off single, “Smile For Me” featured former Bad Boy Entertainment recording artist Loon. “It didn't matter if he was an established artist or not, it was just the quality of the record, the quality of the music that made me want to get involved”, says Loon about his involvement with Massari and CP Records. The end result was a hit single that spent 24 weeks on the Top 40 chart, peaking at #18 (BDS CHR) in Canada. Canadian award-winning music video director RT! was responsible for making the “Smile For Me” video one of the hottest urban videos by a Canadian artist. The video was immediately added to heavy rotation at MuchMusic and MuchVibe and received two 2005 MuchMusic Video Award nominations for Best Independent Video and MuchVibe Best Rap Video.